Emotions

Art Direction
Layout Design
Production
Background

Emotions is a conceptual book by artist Joshua Schaedel of Fulcrum Press. The book is printed entirely with clear foil and the interior is hand made with hammered holes. Emotions is an experiential art piece that creates sound and is meant to be felt like braille. It's an edition of 100.


Approach

This book began began as a mockup with blank hand punched holes. Each book of the edition of 100 was punched through with a hammer and nail in various designs. The starkness of the interior led to the idea of clear foil stamping for all the text. The final product is a completely physical experience which requires touch and sensitivity to the sound as the pages crack open. Just like a feeling - it can only be felt to understand.

Emotions

Art Direction
Layout Design
Production
Background

Emotions is a conceptual book by artist Joshua Schaedel of Fulcrum Press. The book is printed entirely with clear foil and the interior is hand made with hammered holes. Emotions is an experiential art piece that creates sound and is meant to be felt like braille. It's an edition of 100.

Approach

This book began began as a mockup with blank hand punched holes. Each book of the edition of 100 was punched through with a hammer and nail in various designs. The starkness of the interior led to the idea of clear foil stamping for all the text. The final product is a completely physical experience which requires touch and sensitivity to the sound as the pages crack open. Just like a feeling it can only be felt to understand.