Freddie’s Daughter is a health and wellness coaching service owned and operated by Jessica Weizenbluth. She offers life coaching, personalized nutritional regimens, and products that align with her ethos.
Beginning with the mission statement and strategy a visual language was developed and established. Starting with the foundation of the brand it was understood that there were 3 basic principles to the program. Nutrition, lifestyle, and community wellness. Together these three principles encompass the brand mission and services. This developed into the logo and brand identity.