Freija
Collective

Art direction
Branding
Strategy
Website design
Website development

Background

Freija Collective is an independently owned and operated hair salon in Highland Park, CA. They are a collective of LA’s top hair stylists who specialize in cuts, color, and treatments. Freija is dedicated to environmentally sustainable practices & products. Freija is recognized as a Green Circle Salon.


Approach

The design began with the business proposal and name. Understanding the key components of the brand a visual language through mood and strategy was established. The final conclusion was an art nouveau inspired logomark and logotype which was fully developed in collaboration with artist/illustrator Phoebe Tillem.

Freija
Collective

Art direction
Branding
Strategy
Website design
& development
Art direction
Background

Freija Collective is an independently owned and operated hair salon in Highland Park, CA. They are a collective of LA’s top hair stylists who specialize in cuts, color, and treatments. Freija is dedicated to environmentally sustainable practices & products. Freija is recognized as a Green Circle Salon.

Approach

The design began with the business proposal and name. Understanding the key components of the brand a visual language through mood and strategy was established. The final conclusion was an art nouveau inspired logomark and logotype which was fully developed in collaboration with artist/illustrator Phoebe Tillem.

Logo & Wordmark

Elements

Logo & Wordmark
Elements