The conception of the project, "In Case of Fire," is rooted in a deep appreciation for the life and creative contributions of Anton Yelchin. Anton Yelchin was a talented actor known for his diverse roles in film and television. However, this project sought to shed light on a lesser-known aspect of his artistic endeavors: his work behind the camera.
The idea for this exploration likely began with the realization that Yelchin's legacy extended beyond his acting career. Those involved in conceiving this project recognized the need to honor and preserve this lesser-explored facet of his life. His work as a filmmaker, photographer, or any other creative roles he might have undertaken deserved recognition and celebration.
The design process for "In Case of Fire" was driven by a meticulous approach to create a visually compelling and narratively engaging tribute to Anton Yelchin's life and work behind the camera. It began with the curation and sequencing of photographs, allowing for a structured narrative flow throughout the book. The decision to break the book into chapters added a storytelling element, guiding the reader through different facets of Yelchin's creative journey. The design concept aimed to capture the essence of a motel, imbuing the project with a nostalgic and intimate atmosphere that resonated with Yelchin's artistic identity. The choice of the title "In Case of Fire" added an unexpected, thought-provoking element, serving as a metaphor for the alarmingly brilliant but often overlooked aspects of Yelchin's life and work, bringing a unique and evocative visual language to the project.