The project's inception was rooted in collaborative brainstorming sessions between We Are Scientists and the creative team, where the band expressed a keen interest in esoteric themes and tarot card-inspired designs. This led to an exploration of various mystical symbols, 1970s holistic aesthetics, and the band members' own artistic inclinations. From these discussions, the concept of a custom-designed shirt was born, reflecting the essence of 1970s natural holistic medicine. This idea evolved into a broader project, encompassing not only merchandise but also a personalized tarot card deck. The amalgamation of these elements, stemming from shared discussions and research, formed the core of this innovative project, aiming to resonate visually and symbolically with the band's audience.
The design process for We Are Scientists' album release and tour merchandise was an intriguing fusion of esoteric themes and '70s holistic aesthetics. Inspired by tarot cards and the band's request for enigmatic designs, we embarked on a creative journey. By intertwining elements from esoteric symbolism and the natural, holistic vibe of the 1970s, a custom-designed shirt emerged as the centerpiece. Extensive research and brainstorming sessions led to a unique synthesis of mystic symbols and vintage holistic medicine culture. Collaborative exchanges with the band refined the design, resulting in a final product that perfectly encapsulated their vision, embodying the enigmatic allure of tarot cards while evoking the nostalgic charm of 1970s holistic artistry.